Whether you are a sole trader or a big business, SEO can boost traffic on your website. With SEO you can get free clicks to your site from customers who are looking for your product or service. So, instead of you pushing your product using Mass Advertising, here prospective customers come to you after having found you. Done the right way you can transition from “Push” to "Pull Marketing". We all know what works better.
Arrow Marketing provides you the best SEO services.
We are a search engine optimization company with a strong track record of getting
• Top rankings on Google, with many of our clients on the #1 ranking in their chosen category
• Multiplying the targeted traffic to our clients website
• Increasing qualified leads
• Increasing sales to online stores
• Better quality customers who are profitable for your business
SEO is a systematic, scientific and measurable method which starts with the analysis of your target market and their demographics e.g., age, sex, language and geographical concentration. Once the demographics are identified, the next step is to identify their buying behavior. For example, is Google the most important search engine for them or do they use Vertical Searches more often. Do they respond more favorably to image advertisements or videos or is text based advertising the key.
We feel very passionate about Internet and its impact on businesses. We love what we do. It is not unusual to find our people burning mid night oil to continue providing our customers with consistent results. Integrity, Innovation, Excellence and Passion. For us these are not just words used to impress. It means that we do what is ethically right and consistently endeavour to add value. Our shared culture is about creating high standards of service delivery.
Being early players in this domain, right from the days when it was still in the experimental stage, we are excited by the enormous possibilities that Internet now presents for people. It has created myriads of ways in which people find each other, interact and transact. Today as Internet penetration has increased, it has become a popular medium for people to choose products and services.
Friday, April 9, 2010
Monday, April 5, 2010
Tips for Choosing SEO Consultants and Experts
How important is SEO? Well! For starters, it can help you achieve high online visibility. Of course, this is not going to happen overnight just like “Rome was not built in a dayâ€. So if you have a small business or a start-up company with a small online advertising budget then SEO is the best option you have. So where do you really begin? Depending on what your requirement is, you will need the services of SEO experts to guide you through the entire process so that you can manage your business and they can manage your website SEO.
There are hundreds and thousands of so-called SEO consultants but only a few are professional, reliable and experienced. Find the crème of SEO Experts can be a difficult job but here are some tips that will make your work easier:
Don’t fall for the tall SEO promises
There are several SEO consultants who make tall claims about their level of expertise. Some of them even claim that they have got websites number one ranking in the top search engines like Google or Yahoo within a few days. One of the favorite lines is, “I can get your articles submitted to hundreds of directories and it will make a major impactâ€. The truth is that firstly, no expert in SEO or SEM can ever guarantee number one ranking on any of the top search engines for a particular or set of popular keyword phrases, and absolutely nobody can guarantee this within a few days (unless this is a pay per click campaign). Secondly, there are only a few authentic and relevant submission directories over the internet where you can submit your content to enhance back-linking. The thought of the day is, “Don’t go for the promises, go for the facts!†You need a talented SEO firm to seek out quality links for you efficiently.
Website ranking of the SEO expert
SEO expert’s website is the first place you need to visit if you are planning an internet marketing campaign. All top SEO experts will have their own website with details regarding the services offered by them, their portfolio, client feedbacks, and a contact us page. The best way to check the authenticity and expertise of SEO consultants is by checking the ranking of their website. If their website is at the bottom of Google PageRank then they are probably not good enough and will not be able to offer positive assistance for your SEO campaign. Another important thing you need to check is if their website has been blacklisted by search engines like Google. There are many SEO specialists who have been blacklisted because they have used black hat SEO tactics and spamming for increasing web popularity and page ranking.
Reputation of SEO Consultant
There is a saying that “reputation always precedes the person.†In this case, you will need to ask the SEO consultants for client reference as well as read through any testimonials published on their website. You need to check the website of their clients and check their ranking on different search engines and over the internet. Most top SEO Experts will have no issues sharing their references.
Once you are satisfied with the response and the website, you can initiate the process of hiring an expert.
There are hundreds and thousands of so-called SEO consultants but only a few are professional, reliable and experienced. Find the crème of SEO Experts can be a difficult job but here are some tips that will make your work easier:
Don’t fall for the tall SEO promises
There are several SEO consultants who make tall claims about their level of expertise. Some of them even claim that they have got websites number one ranking in the top search engines like Google or Yahoo within a few days. One of the favorite lines is, “I can get your articles submitted to hundreds of directories and it will make a major impactâ€. The truth is that firstly, no expert in SEO or SEM can ever guarantee number one ranking on any of the top search engines for a particular or set of popular keyword phrases, and absolutely nobody can guarantee this within a few days (unless this is a pay per click campaign). Secondly, there are only a few authentic and relevant submission directories over the internet where you can submit your content to enhance back-linking. The thought of the day is, “Don’t go for the promises, go for the facts!†You need a talented SEO firm to seek out quality links for you efficiently.
Website ranking of the SEO expert
SEO expert’s website is the first place you need to visit if you are planning an internet marketing campaign. All top SEO experts will have their own website with details regarding the services offered by them, their portfolio, client feedbacks, and a contact us page. The best way to check the authenticity and expertise of SEO consultants is by checking the ranking of their website. If their website is at the bottom of Google PageRank then they are probably not good enough and will not be able to offer positive assistance for your SEO campaign. Another important thing you need to check is if their website has been blacklisted by search engines like Google. There are many SEO specialists who have been blacklisted because they have used black hat SEO tactics and spamming for increasing web popularity and page ranking.
Reputation of SEO Consultant
There is a saying that “reputation always precedes the person.†In this case, you will need to ask the SEO consultants for client reference as well as read through any testimonials published on their website. You need to check the website of their clients and check their ranking on different search engines and over the internet. Most top SEO Experts will have no issues sharing their references.
Once you are satisfied with the response and the website, you can initiate the process of hiring an expert.
Learn About Search Engine Optimization
Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic. Ask Jeaves has crawled more pages to date than any search engine, yet has not indexed a single page. Even the inexperienced webmaster knew when there was some “search engine update” happening by scrutiny their ranking reports and log file statistics, visiting the forums, or even reading today’s newspapers.
your site which should help your search engine ranking.
Have you paid for Google, Yahoo or other search engine traffic. Cloaking is a form of the doorway page technique, in that the content presented to the search engine is different from the content seen by the viewer. Search engine optimization companies that are using these kind of methods are not the kind of company you want to be doing business with. ConclusionHope you enjoyed learning about Search Engine Optimization, and how you can get your website to get High search engine rankings.
Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. Not only do you get your ads displayed on websites, but also on the right hand side of searches through the Google search engine. Links, search engine, index, table of contents, etc. It is better to use a web host that offers additional web services such as web design, website sponsorship, search engine acquiescence and website management.
But, Google felt that a website filter such as the sandbox was necessary to keep search engine spammers at bay. The world’s most popular search engine, Google, currently has a database of 8,058,044,651 web pages. How long do you look at each result when you use a search engine. Search engine submission – This should be your first step when you create a website.
Most items people type in a search engine is already used. I will limit this article to the easier methods for using Flash in a search engine friendly manner.
Seo tools
Look at them as prospective tools for demonstrating the essence of your intangible product or service. I will address the necessary tools and hardware shortly, but have you given thought to the less obvious -but equally important- things. Good marketing tools are:* direct mail postcards* direct mail letters* advertisements in magazines* advertisements in newspapers* neighborhood postcard packs* door hangers* flyers* brochures* promotional products* tradeshows* billboards* bus stops* school buses* regional transportation systems* sponsorship of school athletics* and much moreAn ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.
There is no use of any tools in retractable banner stands set up. Choosing the Pearls Before you can create handcrafted pearl earrings, you’ll need to complete the required materials and tools for the jobs first. This type of group will expect that you have defined your best customer and have given them the tools they need to seek out business in that area. Don't eat with the herd---Assertive tools for success.
In summary the four essential tools in effective communication are:1. In other words, if we think that our time is valuable, we will not mind investing an extra $50-$400 per project per year, especially if there is a lot of value added services and software tools included in the price.
your site which should help your search engine ranking.
Have you paid for Google, Yahoo or other search engine traffic. Cloaking is a form of the doorway page technique, in that the content presented to the search engine is different from the content seen by the viewer. Search engine optimization companies that are using these kind of methods are not the kind of company you want to be doing business with. ConclusionHope you enjoyed learning about Search Engine Optimization, and how you can get your website to get High search engine rankings.
Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. Not only do you get your ads displayed on websites, but also on the right hand side of searches through the Google search engine. Links, search engine, index, table of contents, etc. It is better to use a web host that offers additional web services such as web design, website sponsorship, search engine acquiescence and website management.
But, Google felt that a website filter such as the sandbox was necessary to keep search engine spammers at bay. The world’s most popular search engine, Google, currently has a database of 8,058,044,651 web pages. How long do you look at each result when you use a search engine. Search engine submission – This should be your first step when you create a website.
Most items people type in a search engine is already used. I will limit this article to the easier methods for using Flash in a search engine friendly manner.
Seo tools
Look at them as prospective tools for demonstrating the essence of your intangible product or service. I will address the necessary tools and hardware shortly, but have you given thought to the less obvious -but equally important- things. Good marketing tools are:* direct mail postcards* direct mail letters* advertisements in magazines* advertisements in newspapers* neighborhood postcard packs* door hangers* flyers* brochures* promotional products* tradeshows* billboards* bus stops* school buses* regional transportation systems* sponsorship of school athletics* and much moreAn ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.
There is no use of any tools in retractable banner stands set up. Choosing the Pearls Before you can create handcrafted pearl earrings, you’ll need to complete the required materials and tools for the jobs first. This type of group will expect that you have defined your best customer and have given them the tools they need to seek out business in that area. Don't eat with the herd---Assertive tools for success.
In summary the four essential tools in effective communication are:1. In other words, if we think that our time is valuable, we will not mind investing an extra $50-$400 per project per year, especially if there is a lot of value added services and software tools included in the price.
Friday, April 2, 2010
Stop making these SEO mistakes
Following are some things which should be stopped if you want to rank high on Google:
• Key word research is one of the most important processes of SEO. You need to spend your time and effort ob key word research. The purpose of key word is to identify the words and key phrases that your prospects will be searching for. One should not select the key words which are too generic because generic words are very common and competitive and it’s very hard to get high ranks then, same goes if your key word is wrong, so your key word should be unique and right to get high ranks in search engines.
• Creating many key words can create many problems like key word stuffing. Key word stuffing when a web page is loaded with too many keywords in content and META information. When search engines feel that your website have too many keywords then it will not increase its ranking and when ever you provide any information on your web site make it for people means it should be easy for the search engine to index at the same time it should also be user friendly. Keywords are always important for websites but don’t overdo it because it might create problems in future regarding SEO.
• Once results are achieved stop building links. It is not a one time project. It is a continuous process to keep your search engine optimization successful because every day hundreds of websites are trying to get the higher ranks in search engines and are competing with you indirectly so if you stop building links you can loose your position. So you should keep building new links and should keep on working on your SEO.
Above were some mistakes that we often do and these mistakes are affecting our SEO campaign. Hope the above information will help.
• Key word research is one of the most important processes of SEO. You need to spend your time and effort ob key word research. The purpose of key word is to identify the words and key phrases that your prospects will be searching for. One should not select the key words which are too generic because generic words are very common and competitive and it’s very hard to get high ranks then, same goes if your key word is wrong, so your key word should be unique and right to get high ranks in search engines.
• Creating many key words can create many problems like key word stuffing. Key word stuffing when a web page is loaded with too many keywords in content and META information. When search engines feel that your website have too many keywords then it will not increase its ranking and when ever you provide any information on your web site make it for people means it should be easy for the search engine to index at the same time it should also be user friendly. Keywords are always important for websites but don’t overdo it because it might create problems in future regarding SEO.
• Once results are achieved stop building links. It is not a one time project. It is a continuous process to keep your search engine optimization successful because every day hundreds of websites are trying to get the higher ranks in search engines and are competing with you indirectly so if you stop building links you can loose your position. So you should keep building new links and should keep on working on your SEO.
Above were some mistakes that we often do and these mistakes are affecting our SEO campaign. Hope the above information will help.
Importance of Social BookMarking
Although the concept of shared online bookmarks dates back to 1996, the term social bookmarking is a relatively new concept and was first used in 2003 by Delicious web service. The term ‘tagging’ is also associated with social bookmarking. Using social bookmarking, users can search, save, manage, and organize web pages/websites for sharing or for remembering. With the rising number and growing popularity of online bookmarking services, social bookmarking is also called social bookmarketing. Over time, bookmarking services have proven to be excellent tools for online marketing. When combined with Search Engine Optimization, social bookmarking can be the key to success of online marketing campaigns.
Higher rankings by search engines facilitate brand awareness. The primary objective behind search engine optimization is thus, to ensure better rankings, and thus, social bookmarking has emerged as an effective tool for providing back links and getting higher traffic, which in turn help in securing better Search Engine Rankings. Bookmarks represent links through tagging. Unlike a hierarchical structure, tagging is done through a bottom-up method, which create many broad categories to fit in the links. As a result, the users can assert the metadata adding relevance to the links. This equates the marketing appeal as a ‘word of mouth’ campaign, in which friends and families validate the quality of the product/service.
Just like keywords tags and the links they are attached to are indexed simultaneously by search engines. As a result, content supplied by you adds the links with the appended keywords. Thus, along with getting links from websites with heavy traffic frequency, you also get links from websites that are relevant. Once you start getting links from big bookmarking websites, your website will automatically get indexed by the web spiders of all major search engines.
Apart from providing SEO benefits, social bookmarking can be a very good marketing tool in itself. Viral marketing campaigns can be very successful using these kinds of web services since the ranking of the bookmarked links depends on the ratings by the users. SEO firms tend to count on the well known users in order to get their assertions for the web pages/services included in bookmarking sites. Sometimes, this might pose some risk if the service/product receives negative reviews from the authoritative users. Moreover, there is a risk of getting branded as a spammer if the users find the submitted links to be irrelevant. All this makes optimization a tricky business! In spite of some risks, the importance and benefits of online marketing through social bookmarking has proven to be phenomenal over the years.
Higher rankings by search engines facilitate brand awareness. The primary objective behind search engine optimization is thus, to ensure better rankings, and thus, social bookmarking has emerged as an effective tool for providing back links and getting higher traffic, which in turn help in securing better Search Engine Rankings. Bookmarks represent links through tagging. Unlike a hierarchical structure, tagging is done through a bottom-up method, which create many broad categories to fit in the links. As a result, the users can assert the metadata adding relevance to the links. This equates the marketing appeal as a ‘word of mouth’ campaign, in which friends and families validate the quality of the product/service.
Just like keywords tags and the links they are attached to are indexed simultaneously by search engines. As a result, content supplied by you adds the links with the appended keywords. Thus, along with getting links from websites with heavy traffic frequency, you also get links from websites that are relevant. Once you start getting links from big bookmarking websites, your website will automatically get indexed by the web spiders of all major search engines.
Apart from providing SEO benefits, social bookmarking can be a very good marketing tool in itself. Viral marketing campaigns can be very successful using these kinds of web services since the ranking of the bookmarked links depends on the ratings by the users. SEO firms tend to count on the well known users in order to get their assertions for the web pages/services included in bookmarking sites. Sometimes, this might pose some risk if the service/product receives negative reviews from the authoritative users. Moreover, there is a risk of getting branded as a spammer if the users find the submitted links to be irrelevant. All this makes optimization a tricky business! In spite of some risks, the importance and benefits of online marketing through social bookmarking has proven to be phenomenal over the years.
Steps taken by SEO India to improve the ranking of a website
SEO services India has become the preferred choice of companies worldwide due to their cost effective and result oriented performance. These professional companies possess up to date knowledge about the SEO industry and the various tools and techniques that are used to effectively optimize a web page. Following are some of the numerous methods used by Indian SEO companies:
# The use of high quality content – quality of content is something that SEO India does not compromise on. The quality and relevance of content on a website is essential to enhance the optimization process. Thus content writing in India is given high importance so that the content of a website is developed in an effective and relevant manner.
# The submission process – a well written website holds little relevance until it is linked to various other websites. SEO India takes special care to ensure that a website is linked to other relevant websites in order to improve its visibility and thus its page rank. Moreover, the articles and blogs written are constantly submitted to various article directories to increase the link popularity.
# RSS – also known as Really Simple Syndication, this is a XML format that is used by numerous SEO India to distribute news headlines and other content on the web. This makes it easier for other websites to distribute your websites content and also helps in the content being indexed by popular blog search engines.
# Link building – links are an essential tool that is used in SEO services India to improve visibility and the page rank. The number of Inward links is an indicator of the popularity of a particular website. This is used by all major search engines as a criterion to determine the page rank of that particular website. Indian SEO companies ensure that a link is available with only relevant and reputed companies. If search engines such as google find that the link is from a spamming website, then your website could also be banned.
# Translation – translation of content into other languages is essential to spread word about your content worldwide. This translation is effectively done by companies offering content writing services in India. Translation into other languages ensures that you can create links with relevant international websites for enhanced visibility and a better page rank.
A combination of all these steps has ensured that SEO services India offers result oriented and cost effective solutions to the varied optimization needs of clients around the world.
# The use of high quality content – quality of content is something that SEO India does not compromise on. The quality and relevance of content on a website is essential to enhance the optimization process. Thus content writing in India is given high importance so that the content of a website is developed in an effective and relevant manner.
# The submission process – a well written website holds little relevance until it is linked to various other websites. SEO India takes special care to ensure that a website is linked to other relevant websites in order to improve its visibility and thus its page rank. Moreover, the articles and blogs written are constantly submitted to various article directories to increase the link popularity.
# RSS – also known as Really Simple Syndication, this is a XML format that is used by numerous SEO India to distribute news headlines and other content on the web. This makes it easier for other websites to distribute your websites content and also helps in the content being indexed by popular blog search engines.
# Link building – links are an essential tool that is used in SEO services India to improve visibility and the page rank. The number of Inward links is an indicator of the popularity of a particular website. This is used by all major search engines as a criterion to determine the page rank of that particular website. Indian SEO companies ensure that a link is available with only relevant and reputed companies. If search engines such as google find that the link is from a spamming website, then your website could also be banned.
# Translation – translation of content into other languages is essential to spread word about your content worldwide. This translation is effectively done by companies offering content writing services in India. Translation into other languages ensures that you can create links with relevant international websites for enhanced visibility and a better page rank.
A combination of all these steps has ensured that SEO services India offers result oriented and cost effective solutions to the varied optimization needs of clients around the world.
Searching For An Effective SEO Company – Some Sage Advice
So you are now ready to get serious about SEO, so you can get things hopping on your website with regards to traffic. You begin to look into hooking up with an SEO company but just like so many other businesses and services on the net, it's a crowded field and all of them claim to be the best.
Not the Time for Trial and Error
The last thing that you want to get involved in is playing “trial and error” with SEO companies. What you really need is a qualified SEO company to formulate a strategy and implement it. Get your SEO program going and get it going good.
Good SEO vs Great SEO
One thing that you should avoid is any SEO company that offers big results on the cheap. Real, effective SEO is just too encompassing for things to work that way. For instance, if you are new to the SEO game then most likely the content in your website will have to be revamped as part of your SEO campaign.
A Lot to Consider
Also, are you aware that there are over 100 different variables that Google takes into consideration when determining your placement in the search engines? So if an SEO company is going to just submit articles for you, you may want to move along and find an SEO company that can do more than that for you.
SEO and Web Design
If you haven't had your website designed yet then now is the time to start thinking about SEO. You will definitely want to use a web design company that has extensive knowledge about SEO. Trying to save a few bucks with a low budget web design company may mean that you will have to have all of your content rewritten when you do finally find a qualified SEO company.
Not the Time for Trial and Error
The last thing that you want to get involved in is playing “trial and error” with SEO companies. What you really need is a qualified SEO company to formulate a strategy and implement it. Get your SEO program going and get it going good.
Good SEO vs Great SEO
One thing that you should avoid is any SEO company that offers big results on the cheap. Real, effective SEO is just too encompassing for things to work that way. For instance, if you are new to the SEO game then most likely the content in your website will have to be revamped as part of your SEO campaign.
A Lot to Consider
Also, are you aware that there are over 100 different variables that Google takes into consideration when determining your placement in the search engines? So if an SEO company is going to just submit articles for you, you may want to move along and find an SEO company that can do more than that for you.
SEO and Web Design
If you haven't had your website designed yet then now is the time to start thinking about SEO. You will definitely want to use a web design company that has extensive knowledge about SEO. Trying to save a few bucks with a low budget web design company may mean that you will have to have all of your content rewritten when you do finally find a qualified SEO company.
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